Rumours are floating that the designer will be creating a mass collection for Macy's, which will include everything from jeans to party dresses. The line is also expected to include a "major online component."
Fashion insiders were first speculating about what Lagerfeld was up to when he announced that he would not be showing his signature collection during Paris Fashion Week, and instead had a fast fashion line in the works.
“I wanted this for a long time,” Lagerfeld told WWD in September. “I prefer to work in another way. I can’t compete with Chanel. I don’t want to be the poor child of myself. This has been my vision for years.”
He previously teamed up with H&M in 2004 to create a men's and women's collection.
Lagerfeld will be the third designer in a series to do a diffusion line for Macy's. The collection is expected to hit stores in fall 2011.
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